Should Your Bank Offer Customized Checking?
Several banks offer a retail or business checking account that you can customize to your liking. In fact, BBVA Compass just rolled out their customized checking offering this quarter called “Clear Choice Checking.” The advantage is clear in that you give the customer the option to pick and choose what account attributes would give them the most value. The downside is that management loses some control over cost and account performance, plus it is harder operationally.