Banking Blog

How To Quantitatively Build a Customer Base This Holiday Season (Part II)

Bank Marketing

A couple weeks ago we discussed Part I of the best tactics we learned for building a bank customer base over the holiday season. Traditionally, while the holiday season is one of the worst times to market, this campaign is designed to take advantage of bank customer behavior and put the odds back in your favor. Since growth is so difficult to come by these days, we are looking for every advantage we can get and this campaign starts the year off with forward momentum.

 

Catching Turkey Fire

Thanksgiving Banking

Thanksgiving is a special time when we take a break from our hectic lives and make things even more hectic by trying to cook a four course meal, while pleasing family members and fighting holiday travel. It is a time to rediscover why, despite loving our family dearly, we are thankful we don’t live with them. It is also a time of honored traditions and to understand that for generations before you, going all the way back to the Pilgrims, half the family is going to be on your case for overcooking the turkey and half will be warning you against the evils of salmonella.

Kennedy and the Art of Bank Decisions

Bank Decision Making

Say what you will about the morals and politics of President Kennedy, but his administration did more for bank decision making than almost any other group of people. After a horrible set of decisions connected with the Bay of Pigs in 1961 Kennedy vowed never to make those mistakes again. As a result, he commissioned an “after action review” that was uncommon at the time, but is now standard procedure for the military, highlighting some key failure points in the decision making process of the operation.

How Come No One Is Teaching This In Banking?

Teaching Better Banking

Part of the problem with banking education is that it is incomplete. Banking schools like Stonier and Pacific Coast Banking School are good but they just teach part of the picture. They can talk about how to underwrite a loan or understand risk, but they leave a chasm in understanding about the true risk of underwriting. Outside of banking schools, most loan officers these days are self-taught practitioners in the art of lending and have learned their knowledge through a series of trials by fire.

Lending To Contractors - Risk Update for 2014

Lending to Contractors

If you drive a fair bit, you probably agree with us that gridlock is bad, but it is starting to get better. It used to be we used to drive to work only to use the bathroom and then start to commute home. Now, with many of the major Stimulus Package projects coming to an end, we can make it to work and discuss the latest episode of Homeland before having to turn around - And this is a problem.

 

How To Quantitatively Build a Customer Base This Holiday Season (Part I)

Optimizing holiday cards for return

Over the years we have experimented and collected data on all sorts of different approaches to building a customer base during the holiday season. If you are the sentimental type, this approach likely isn’t for you as this combines sentiment with a heavy dose of quantitative data culled from years of experimenting. The goal here is to not only spread sincere thanks, but build business in the most efficient manner possible.

 

Developing An Endgame - What Drove Profitability in 3Q and Why Strategy Matters

What Drives Bank Profitability

In case your sports calendar was full this weekend, you might have missed the 2013 FIDE World Chess Championship. This is the most anticipated chess match in decades and, so far it is been a classic duel giving bankers insight into both strategy and tactics. The Championship pits The Tiger of Madras, Viswanathan Anand against Norway’s Magnus Carlsen.

The Heroes and the Hero Checking Account

The Hero or Public Service Account

On this Veteran’s Day our love and support goes out to all those Americans that have sacrificed or are sacrificing in order to protect this great land of ours. While many banks have a military, public service or “Hero Account” (which is what we call it here  at CenterState), more retail banks should. Not only is it a supportive thing to do, but it is also good business.

 

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