Since at least the early 1500’s, bank branches have been the central interaction point between a bank and its customers. Next to a bank’s staff, branches are one of the largest contributors to a bank’s overall brand and thus, rank highly on important items for customer satisfaction.
Tag: Branch Design
The question came up the other day in our branch if we should equip it with customer wifi. What we thought was an easy question to answer, seemed to have some debate starting with the cost and how often customers that walk into a branch will stop and use wifi. After all, if we do our service job right, the customer is in and out of the branch and on their way, so who has time to connect to wifi? While partially true, there are several other reasons why banks may want to equip their branch with wifi that may not be obvious but should be considered.
If you are looking for examples of how banks have to change, stop by Grow Financial Federal Credit Union the next time you are in Tampa and see Natalia Spratlen. Grow Financial FCU presents a nice, open small footprint branch space and creates an environment of high productivity. That is not unusual these days as lots of banks are now redesigning their branches. However, what is unusual is our interaction with Natalia.