Tag: Community Involvement

Here Is A Brilliant Community-Centric Marketing Idea

Bank Marketing

You don’t normally associate communist-oriented banks with innovation, but we need to give credit where credit is due. Russia’s largest, and state-owned bank, Sberbank, has hit on a fantastic idea (originated by the marketing firm GOOD Moscow) that they have been executing for the past year. We wanted to explore this for our market and thought the tactic would be good for more marketing savvy community banks. In this article, we look at this innovative tactic and show what it would take to pull it off.


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