Tag: Customer Appreciation

How a Simple Gift Can Make a Difference in Customer Satisfaction

It is likely your bank gives away plenty of gifts. For example, you likely have branded pens in your branch for the taking or have a bowl of candy. While nice, that does very little to help customer satisfaction. However, if you take that same gift and present it a different way, it can make a difference. In this post, we explore that art of bank gift giving and at the risk of sounding too Machiavellian will discuss how you can make that gift more meaningful.

 

The Academic Research

The Perfect Bank Customer Appreciation Event

Bank Customer Appreciation Events

This week, we spoke on the future of business at one of the best bank customer events we have attended. CTBC Bank ($2.3B, CA) put on a stellar show and today we break down the events elements that will give you some ideas for your next customer “thank you” lunch. No matter what your budget or bank asset size, the goal is to create an event that is focused on the customer, but subtly highlights the achievements and capabilities of the bank.

 

Here is the checklist:

 

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