Tag: Next Best Product

How Banks Can Conduct A Next Best Product Analysis To Boost Profitability

Next Best Product Marketing

If you have ever been on Amazon or Zappos, you have seen the recommendations or the “customers that bought x, also bought this” either on your screen or been subjected to an email campaign. It has been said that 35% of Amazon’s sales are driven by behavior marketing, which is largely driven by their recommendation engine. Major banks employ the tactic as well and the methodology is what drives many offers behind Wells Fargo’s industry -leading product-per-customer metric or Capital One’s profitability.

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