No doubt you are sick of hearing how “big data” will change bank marketing. As we have said before, it is all about “small data” and how to leverage simple sources of data to boost the bank’s brand and products. The question that most banks have is where do you get this data? Below is a breakdown of common sources of data that can boost your digital marketing efforts. Oddly, missing is credit file information, but we will tackle that another day. In this article, we highlight where and how to leverage some key sources of data that matters.