Tag: Relational Marketing

Using Data To Deliver True Relationship Banking Results

Bank Marketing with Data

Many banks, including us, make the mistake of talking about being a relationship bank, but market on transactions. We tout checking products, loans and business banking solutions and then wonder why our product per customer count is not higher or our lifetime value is not larger. We struggled with solutions until our friends over at Infusion Marketing Group taught us a new trick about the “convenience universe.”


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