Tag: Value of Referral

The Value of Bank Referrals And How To Get Them

Customers and prospects universally trust personal referrals more than any other type of advertising. We trust the opinions of friends but we also trust strangers. Nielsen reports that not only do 84% of people surveyed trust recommendations from people they know but 68% of those surveyed also report confidence in reviews from complete strangers. Gaining referrals can be one of the most effective ways to acquire new customers and community banks should have a well-designed referral strategy.

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